I'm Alex, and I'm the hands behind Guch World. I'm an illustrator and maker based in Vancouver, BC. You can see all of my work here ✎


If you're wondering, it's pronounced guh-ch, rhymes with 'much.' It’s been my nickname with family and close friends since I was a kid. Even my tiny mom would wake me up in the morning yelling “Guch!”

Now that I’m older, I feel like the name is nostalgic for a time that was so blissfully carefree. When possibilities for play were all around me. Guch World is about exploring playfulness and bringing it into everyday spaces. I feel inspired by bright colours, textures, and my Japanese heritage. Guch World items are playfully made, and seriously enjoyed.